{"id":8025,"date":"2022-12-30T22:17:21","date_gmt":"2022-12-30T19:17:21","guid":{"rendered":"https:\/\/missi.ro\/blog\/?p=8025"},"modified":"2022-12-30T22:23:11","modified_gmt":"2022-12-30T19:23:11","slug":"optimism-si-bucurie-viva-magenta-culoarea-anului-2023","status":"publish","type":"post","link":"https:\/\/missi.ro\/blog\/optimism-si-bucurie-viva-magenta-culoarea-anului-2023\/","title":{"rendered":"Optimism \u0219i Bucurie: Viva Magenta, culoarea anului 2023"},"content":{"rendered":"\n

Aflat \u00een cel de-al 23-lea an \u00een care selecteaz\u0103 o culoare anual\u0103, Institutul Pantone a luat \u00een considerare avalan\u0219a de provoc\u0103ri cu care oamenii s-au confruntat \u00een ultimii ani \u0219i modul \u00een care acestea au modelat perspectiva, valorile \u0219i atitudinile \u00een g\u0103sirea unei culori pentru 2023.<\/p>\n\n\n\n

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Institutul Pantone a anun\u021bat c\u0103 Viva Magenta este culoarea anului 2023. Nuan\u021ba este descris\u0103 ca fiind \u00eentre ro\u0219u \u0219i albastru, \u00eentre cald \u0219i rece.<\/p>\n\n\n\n

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Magenta (Viva Magenta 18-750), spun speciali\u015ftii de la Pantone Color Institute, este puternic\u0103, \u00eendr\u0103znea\u0163\u0103, vibrant\u0103, electrizant\u0103, exuberant\u0103, rebel\u0103, transmi\u0163\u00e2nd o atitudine optimist\u0103, de bucurie pur\u0103, \u00eencuraj\u00e2nd exprimarea de sine f\u0103r\u0103 re\u0163inere.<\/p>\n\n\n\n

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Nu am v\u0103zut o nuan\u021b\u0103 de ro\u0219u s\u0103 apar\u0103 pe anun\u021bul popular al tendin\u021bei de culoare al Pantone de opt ani, odat\u0103 cu lansarea Marsala \u00een 2015. Pantone descrie Viva Magenta ca fiind puternic\u0103 \u0219i responsabil\u0103, \u00eencuraj\u00e2nd libertatea de exprimare \u0219i experimentare.<\/p>\n\n\n\n

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Filosofia din spatele alegerii Magenta drept culoarea anului 2023, potrivit exper\u0163ilor Pantone, reune\u015fte atrac\u0163ia pentru culorile naturale, pentru materia originar\u0103, semn primordial de for\u0163\u0103, cu orizonturile deschise \u015fi provocatoare ale lumii digitale, rezultatul fiind o nuan\u0163\u0103 de ro\u015fu care \u201cextinde orizonturile de autenticitate. \u00cen timp ce Metaversul creeaz\u0103 noi opurtunitati de expresie, Viva Magenta ne poate inspira s\u0103 facem acest lucru cu \u00eencredere \u015fi curaj\u201d.<\/p>\n\n\n\n

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Tr\u0103im \u00eentr-o perioad\u0103 \u00een care mul\u021bi oameni au fost agresivi; este necesar pentru a merge mai departe\u201d, a declarat Laurie Pressman, vicepre\u0219edinte Pantone. \u201eAvem nevoie de curaj, dar c\u0103ut\u0103m ceva care s\u0103 promoveze bucuria \u0219i s\u0103 fie distractiv. Via\u021ba de acum este neconven\u021bional\u0103 \u0219i provocatoare din multe puncte de vedere \u2013 c\u0103ut\u0103m lucruri care s\u0103 ne ajute s\u0103 evad\u0103m.\u201d<\/p>\n\n\n\n

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Magenta este un ro\u015fu aprins, o culoare ob\u0163inut\u0103 prin amestecul spectral al ro\u0219ului cu albastrul, \u201co culoare neconven\u021bional\u0103, pentru o perioad\u0103 neconven\u021bional\u0103\u201d, un echilibru \u00eentre cald \u015fi rece, o nuan\u0163\u0103 hibrid\u0103 care, dup\u0103 cum spun cei de la Pantone, \u201cse \u00eencadreaz\u0103 confortabil \u00eentre fizic \u0219i virtual \u00een lumea noastr\u0103 multidimensional\u0103.<\/p>\n\n\n\n

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Este un ro\u015fu asertiv, dar nu agresiv, un ro\u0219u carmin care nu domin\u0103 cu \u00eendr\u0103zneal\u0103, ci adopt\u0103 o abordare de \u201efor\u0163\u0103 \u00eentr-o m\u0103nu\u0219\u0103 de catifea\u201d, este un ton de ro\u0219u transformator, capabil s\u0103 conduc\u0103 designul pentru a crea un viitor mai pozitiv\u201d<\/p>\n\n\n\n

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Viva magenta<\/strong> ofer\u0103 energia pentru a rezista evenimentelor perturbatoare pe termen lung, motiva\u0163ia Institutului Pantone fiind c\u0103: \u201cDup\u0103 trei ani de pandemie, confrunt\u00e2ndu-ne cu un r\u0103zboi, o economie instabil\u0103, tulbur\u0103ri sociale, \u00eentreruperi ale lan\u021bului de aprovizionare \u0219i cre\u0219terea schimb\u0103rilor climatice, trebuie s\u0103 ne vindec\u0103m. Trebuie s\u0103 g\u0103sim motiva\u021bia pentru a continua. Aici, Viva Magenta ne \u00eembrac\u0103 at\u00e2t \u00een putere, c\u00e2t \u0219i \u00een har \u0219i ne trimite \u00een lume cu verva la care am t\u00e2njit<\/em>\u201d.<\/p>\n\n\n\n

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Criticii vestimentari atrag \u00eens\u0103 aten\u021bia c\u0103 Viva Magenta nu este o culoare u\u0219or de asortat sau de purtat, dar, pe de alt\u0103 parte, transmite un mesaj puternic. \u201eTr\u0103im \u00eentr-o perioad\u0103 \u00een care foarte mul\u021bi oameni au fost agresivi; este necesar pentru a merge mai departe\u201d, a declarat Laurie Pressman, vicepre\u0219edinte Pantone. \u201eAvem nevoie de curaj, dar c\u0103ut\u0103m ceva care s\u0103 promoveze bucuria \u0219i s\u0103 fie distractiv. Via\u021ba de acum este neconven\u021bional\u0103 \u0219i provocatoare din multe puncte de vedere \u2013 c\u0103ut\u0103m lucruri care s\u0103 ne ajute s\u0103 evad\u0103m\u201d a mai ad\u0103ugat oficialul institutului.<\/p>\n\n\n\n

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„Am ales aceast\u0103 culoare pentru c\u0103 am sim\u021bit c\u0103 este o nuan\u021b\u0103 neconven\u021bional\u0103 pentru o perioad\u0103 neconven\u021bional\u0103, ceva care ne-ar putea prezenta o nou\u0103 viziune”, a declarat Leatrice Eiseman, director executiv al institutului, pentru TIME. Viva Magenta, noteaz\u0103 Esieman, comunic\u0103 putere – dar \u00eentr-un mod asertiv, nu agresiv. „Este o culoare care vibreaz\u0103 cu adev\u0103rat cu verv\u0103 \u0219i vigoare, care demonstreaz\u0103 un nou semnal de putere, ceea ce este ceva de care avem cu to\u021bii nevoie pentru un viitor mai optimist.”<\/p>\n\n\n\n

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Eiseman, care a descris Viva Magenta ca fiind un „ro\u0219u animat, care pulseaz\u0103 cu mi\u0219care”, indic\u0103 natura ca fiind una dintre principalele surse de inspira\u021bie pentru selec\u021bia de culori din acest an, \u0219i anume coloran\u021bii din co\u0219enila ro\u0219ie, care au fost folosi\u021bi \u00eenc\u0103 din secolul al II-lea \u00ee.Hr. pentru a imprima nuan\u021be ro\u0219ii bogate pe \u021bes\u0103turi \u0219i h\u00e2rtie. <\/p>\n\n\n\n

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O nuan\u021b\u0103 precum Viva Magenta este \u0219ansa revizitaliz\u0103rii \u0219i reconect\u0103rii cu istoria, imagin\u00e2nd \u00een acela\u0219i timp un viitor mai luminos.<\/p>\n\n\n\n

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„Sper\u0103m c\u0103 simbolismul din aceast\u0103 culoare va crea o lume dinamic\u0103 ce \u00eencurajeaz\u0103 experimentarea”, spune Eiseman. <\/p>\n\n\n\n

\u00cen timp ce culoarea are leg\u0103turi profunde at\u00e2t cu trecutul, institutul dore\u0219te s\u0103 fie clar c\u0103 este, de asemenea, o culoare care se potrive\u0219te incontestabil pentru prezent, o nuan\u021b\u0103 care \u00eencurajeaz\u0103 to\u021bi oamenii s\u0103 tr\u0103iasc\u0103 via\u021ba cu \u00eendr\u0103zneal\u0103 \u00een momentul prezent.<\/p>\n\n\n\n

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„Numele culorii \u00een sine v\u0103 spune c\u0103 aceasta este o culoare cu care s\u0103 s\u0103rb\u0103tori\u021bi, o culoare exuberant\u0103 care promoveaz\u0103 optimismul \u0219i bucuria”, a declarat Eiseman. „Este ceea ce noi numim o nuan\u021b\u0103 f\u0103r\u0103 limite, o declara\u021bie cu adev\u0103rat remarcabil\u0103. Este imposibil s\u0103 intri \u00eentr-o camer\u0103 dac\u0103 por\u021bi aceast\u0103 culoare \u0219i s\u0103 nu se \u00eendrepte aten\u021bia spre tine. Este \u00eendr\u0103znea\u021b\u0103. Este spiritual\u0103 \u0219i incluziv\u0103 – \u00eei prime\u0219te pe to\u021bi \u0219i pe oricine cu acela\u0219i spirit rebel”.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n<\/span>","protected":false},"excerpt":{"rendered":"

Aflat \u00een cel de-al 23-lea an \u00een care selecteaz\u0103 o culoare anual\u0103, Institutul Pantone a luat \u00een considerare avalan\u0219a de provoc\u0103ri cu care oamenii s-au confruntat \u00een ultimii ani \u0219i modul \u00een care acestea au modelat perspectiva, valorile \u0219i atitudinile \u00een g\u0103sirea unei culori pentru 2023. Institutul Pantone a anun\u021bat c\u0103 Viva Magenta este culoarea […]<\/p>\n","protected":false},"author":2,"featured_media":8044,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[2311,216,2312,2314,952],"class_list":["post-8025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unamed","tag-bijuterii-magenta","tag-bijuterii-missi","tag-culoarea-2023","tag-magenta-viva","tag-pantone","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nOptimism \u0219i Bucurie: Viva Magenta, culoarea anului 2023 | Blog Missi Boutique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/missi.ro\/blog\/optimism-si-bucurie-viva-magenta-culoarea-anului-2023\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimism \u0219i Bucurie: Viva Magenta, culoarea anului 2023 | Blog Missi Boutique\" \/>\n<meta property=\"og:description\" content=\"Aflat \u00een cel de-al 23-lea an \u00een care selecteaz\u0103 o culoare anual\u0103, Institutul Pantone a luat \u00een considerare avalan\u0219a de provoc\u0103ri cu care oamenii s-au confruntat \u00een ultimii ani \u0219i modul \u00een care acestea au modelat perspectiva, valorile \u0219i atitudinile \u00een g\u0103sirea unei culori pentru 2023. 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